If I could some up the overall style of KTZ clothes in one word it would be FUN!

KTZ = BIG, BOLD and COLOURFUL!

It’s all about ATTENTION SEEKING pieces.

How does it relate to the Nu – Flow dance culture?????? Obvious similarities and influences are: use of bright colours and larger than life patterns, a powerful overall image, an urban feel within the sporty cut. The name KTZ is printed on allot of the clothes, mainly on menswear, in particular on jackets, reminding me of crew branding, tagging and representation.

The menswear in sep 09 is obviously inspired by American sportswear, with strong references to basketball and baseball.

What particularly interested me about this collection were the accessories; futuristic sunglasses and a mix of slouchy and structural bags.  The three main themes splashed throughout the collection appear to be SPORT, SPACE and THE 90’S. Metallic fabrics and padded bomber jackets sadly reminded me of the spice girls jackets we all loved in infant school… but then again is that what we love about this LOUD collection, cos really it’s kind of to do with “girl power.”

KTZ @ ON|OFF - London Fashion Week

I watched this runway live when I was working for on|off in 09, from that whole week of shows it was the one that stayed with me. This was maybe because I both LOVED and HATED it! It’s sort of beautiful in its tacky eccentricity!!!!!! The hairstyle links to the idea of space and the future, the tiny wiry plats look almost like TV aerials or antenna, this makes the collection humorous. I always think it’s nice when a designer doesn’t take themselves too seriously.

The models were given a personality with the displays theatrical content, it wasn’t entirely obvious, it was merely suggested in the tone underlaying the way in which the models walked down the runway; confident and attention grabbing; a caricature of the usual struttings of a couture model, youthful, vibrant and brimming with attitude. I LOVE that the male models stop to eye each other up, as if they’re going to start a fight, a long with the music this, highlights/points at/draws a ring around, the fact that this collection is based on street culture.

For me KTZ clothing is about showing off just like the Nu Flow culture. It’s about standing out without looking like you care about it, you just kind of have a natural swagger about you that you didn’t have to try to achieve; it just happened, it’s just there.